Product Design and Management

Advancement meeting role-playing exercise

 

An advancement meeting ties together the different stages in a breeding process.

One of several meetings that should take place in the year, the advancement meeting is where data is considered and decisions made at the top level. 

These materials are designed to be used as part as a role-playing exercise to demonstrate to participants how an advancement meeting should be set up, the importance of role specialization and the responsibilities of different members of the breeding and management team. 

 

Product Replacement Strategy Guide

Product Profiles are a concept designed to enhance the impact of breeding programs by focusing efforts on the development of products designed to be successful in target markets.

This requires a design process driven by market knowledge that incorporates cross-functional input.

The Excellence in Breeding Platform (EiB) Product Replacement Strategy tool has been created to capture this multi-functional design input in a systematic format, to facilitate the organization of the breeding network and communication with key stakeholders.

 

George Kotch

Product Design and Management

George Kotch
George Kotch has nearly 30 years’ experience leading breeding programs in both the private and public sectors, including as head of plant breeding at the International Rice Research Institute (IRRI) and president of George Kotch and Associates.