Product Profiles are a concept designed to enhance the impact of breeding programs by focusing efforts on the development of products designed to be successful in target markets.
This requires a design process driven by market knowledge that incorporates cross-functional input.
The Excellence in Breeding Platform (EiB) Product Replacement Strategy tool has been created to capture this multi-functional design input in a systematic format, to facilitate the organization of the breeding network and communication with key stakeholders.
George Kotch, EiB Product Design and Management Lead: firstname.lastname@example.org
Tawanda Mashonganyika, Product Manager, CIMMYT: email@example.com