Product Profiles are a concept designed to enhance the impact of breeding programs by focusing efforts on the development of products designed to be successful in target markets.
This requires a design process driven by market knowledge that incorporates cross-functional input.
The Excellence in Breeding Platform (EiB) Product Replacement Strategy tool has been created to capture this multi-functional design input in a systematic format, to facilitate the organization of the breeding network and communication with key stakeholders.
Important links:
Product Replacement Strategy tool
Contacts:
George Kotch, EiB Product Design and Management Lead: g.p.kotch@cgiar.org
Tawanda Mashonganyika, Product Manager, CIMMYT: t.mashonganyika@cgiar.org
Manual
Product Replacement Strategy Guide
Manual describing how to use the Product Replacement Strategy tool