Product Replacement Strategy Guide

Product Profiles are a concept designed to enhance the impact of breeding programs by focusing efforts on the development of products designed to be successful in target markets.

This requires a design process driven by market knowledge that incorporates cross-functional input.

The Excellence in Breeding Platform (EiB) Product Replacement Strategy tool has been created to capture this multi-functional design input in a systematic format, to facilitate the organization of the breeding network and communication with key stakeholders.


Important links:

Product Replacement Strategy tool



George Kotch, EiB Product Design and Management Lead:

Tawanda Mashonganyika, Product Manager, CIMMYT:


Product Replacement Strategy Guide
Manual describing how to use the Product Replacement Strategy tool
Tawanda Mashonganyika