Ghana organization CSIR are undertaking significant changes in their breeding pipelines. There is now available a developed product pipeline/profile for investment to develop a suitable rice variety for the lowlands of Ghana. Guided by a product profile template developed the EIB platform; the team gathered to develop the blue print of a suitable variety for the lowlands of Ghana. The group discussed the target market, ecologies and current varieties being grown by farmers to identify the traits that a variety must have in order to stand any success in the market, and the value-added traits that will persuade customers to grow the new variety instead. Minimum standards and benchmark varieties were also set for the various traits.