Time: 7:00-7:50AM Mexico CST / 1:00-1:50PM Accra GMT / 4:00-4:50PM Nairobi EAT / 9:00-9:50PM Manila PST
For: CGIAR / NARES breeders, crop leads and other program team members; donors; private sector and other interested partners
To join: Check your inbox/calender, or click the Zoom link here before the event
Description: The success of breeding will depend on our ability to deliver reliable data, information and insights into market segments.
The Seed Product Market Segment (SPMS) Database identifies and describes over 400 seed product market segments. These segments cover 25 crops across ten subregions where CGIAR and NARES currently target investments in crop breeding and seed systems.
This virtual launch event will describe the work that went into building the database, and demonstrate how users can utilize it to sharpen breeding decisions and investments.
The event will cover:
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Opening remarks: helping CGIAR sharpen crop breeding investments
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Overview: how we built it, how it can improve breeding decisions
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Demo: tour, features, demonstration of queries
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What’s next?
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Feedback and questions from participants
Resources:
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Brief: Market intelligence for informing crop-breeding decisions by CGIAR and NARES
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Blog: Identifying market segments and aligning breeding pipelines will focus CGIAR investments
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Blog: The intelligent approach to make genetic innovations count for sustainable development
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CGIAR pages: Accelerated Breeding, Market Intelligence. Excellence in Breeding Platform
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We would like to thank all funders and partners who have supported the work of Excellence in Breeding, particularly the Bill and Melinda Gates Foundation, along with the contributors to the CGIAR Trust Fund, and the CGIAR Initiatives on Market Intelligence and Accelerated Breeding.