product profiles

Product profiles are a blueprint for breeding with impact

The impact of breeding on poverty alleviation in the developing world has been limited by low rates of adoption in farmers’ fields. With the number of people going hungry in the world again on the rise we must recommit to science for impact.

Product Profiles were designed by breeders for breeders as a means to focus their activities on the development of products that will replace established varieties on the market, taking into account market knowledge and other considerations such as gender.